Northshore Redi-Med

The Situation

When Mohammad Naeem, medical director at Northshore Redi-Med in Mandeville, Louisiana, first reached out about his practice's website, the project was stuck in a strange kind of purgatory. Another agency had been working on it for months. Promised updates never materialized, deadlines slid past, and the practice's most important public-facing asset sat in a state of half-finished limbo.

Every week that dragged on was a week potential patients searching for a psychiatrist or TMS provider in the Northshore couldn't find a compelling reason to choose Redi-Med over anyone else.

The Practice

Northshore Redi-Med is a comprehensive psychiatric and primary care practice serving the Northshore region of Louisiana. Four board-certified clinicians offer everything from psychiatric evaluations and medication management to advanced treatments like Transcranial Magnetic Stimulation (TMS), Spravato, and Suboxone / MAT for opioid recovery. They also run walk-in urgent care, primary care, and occupational health services from the same location.

The scope of what they do is broad, and the quality of care is genuinely first-rate. But none of that came through online.

The Rebuild

Over the course of about a month, I designed and built a completely new twenty-two page website. No templates, no page builders, just HTML and CSS with a custom typography system, subtle motion design, and a mobile-first responsive layout. That last part mattered because more than half of patient searches for a psychiatrist begin on a phone.

The design system is anchored in the practice's navy and blue brand palette. Provider profile pages with photo, credentials, and specialties for all four clinicians. Ten dedicated service pages covering the full clinical menu. A polished contact page with a HIPAA-aware inquiry form and a live-embedded map. Video galleries, branded NeuroStar TMS content, and professional photography throughout.

Under the hood, the site is deployed on Vercel for speed and reliability, backed by a headless WordPress content management system I built specifically for the practice.

The CMS

This was the part that separated the project from a typical brochure website. I stood up a headless WordPress backend so the practice can update their own content in real time, without touching code, and without needing to call me for basic changes.

The admin is deliberately locked down. The team can update more than twenty distinct pieces of content:

• Phone, email, address, and hours
• The accepted-insurance list
• Homepage banner copy and imagery
• Each provider's photo and bio
• Every service page's headline and subtitle
• The mission statement

Everything they should not be touching (site structure, navigation, layout, legal disclaimers, and page code) stays locked behind the scenes, so nothing gets accidentally broken.

No ticket queues. No developer intervention.

The Delivery

The site went live at northshoreredimed.com in under a month. Everything the previous agency had failed to deliver over many months came together in weeks, with a clear scope, no committee, and a genuine bias toward shipping.

Since launch, we have iterated rapidly on client feedback:

• A mobile-optimized PHQ-9 depression assessment call to action that follows patients throughout the site as a floating widget.
• A video gallery for their TMS treatment program featuring real patient stories.
• Corrected FDA terminology for medical devices: TMS is cleared, not approved, since it is a device rather than a drug.
• Theme-aware favicons that respond to browser dark and light modes.

Turnaround on new requests is typically the same day.

Architecture

• Frontend, HTML5 and CSS3 as a fully custom design system with no framework, vanilla JavaScript with no jQuery, React, or runtime dependencies, and Inter (body) paired with Fraunces (display accent)
• Headless CMS, WordPress with Advanced Custom Fields Pro for content modeling, JWT authentication on the REST API, custom endpoints for site-wide settings, Wordfence, a hidden admin URL, and restricted custom roles
• Build system, Node.js with a custom Cheerio-based HTML transformer, Sharp for image processing (favicon generation, JPEG optimization, PNG-on-canvas compositing), FFmpeg for video compression and poster frames, and a custom data-cms attribute schema for surgical DOM injection at build time
• Deployment, Vercel static hosting on a global CDN, GitHub for version control, and Vercel deploy hooks triggered by WordPress webhooks
• Integrations, Google Analytics 4, an embedded Google Map, Formspree for the HIPAA-aware contact form, an Azure-hosted PHQ-9 screener, and embedded NeuroStar TMS video
• Domain & DNS, GoDaddy DNS with custom subdomain routing for the headless backend (cms.northshoreredimed.com) and cross-domain 301 redirects from the practice's legacy domain

Where It Stands

Northshore Redi-Med now has a website that actually reflects the caliber of care they deliver. Patients arriving from mobile search see a fast, credible, professionally designed practice. The team can update anything they need to update themselves.

And the site now sits on top of a foundation ready for what comes next: local SEO, city-specific landing pages for surrounding areas like Covington, Slidell, and Metairie, medical directory listings, and structured data that will compound in search rankings over the coming twelve months.

A lot of stalled agency projects are not failing because the work is impossibly complex. They are failing because nobody involved is pushing to actually finish the thing.

Small medical practices deserve technology partners who ship.